OUR STORY

Born in a Box of Coolies.

Most people discover the promo industry through a Google search. We discovered it face-deep in a box of inside-out foam koozies that needed flipping.

THE FOUNDER

From flipping coolies at 15 to building the smartest swag company in Texas.

My father is the inventor of the modern-day coolie, the foam beverage insulator the entire industry runs on. If you've ever cracked a cold one at a tailgate, a fundraiser, or a Tuesday and your hand stayed dry, you can thank him.

When you manufacture coolies, they're sewn inside-out and then flipped right-side-out by hand. Thousands of them. That was my first job.

July 4th, 2007. Fifteen years old. That's the day I walked into Best Promotions USA LLC and started flipping coolies for my dad. BEST wasn't just a name, it was us. Braden, Emily, Sara, Teresa. Me, my two sisters, and my mom. A family operation in every sense of the word.

I spent the next fifteen-plus years learning this industry from the inside out, literally. Supplier relationships, decoration methods, freight logistics, the thousand small decisions between a quote request and a delivered order. I didn't learn promo from a webinar. I learned it with ink on my hands and foam dust in my lungs.

Somewhere along the way I started taking on my own clients as a side gig. A buddy needed polos for his crew. A local shop wanted koozies for an event. Word got around. The side gig didn't stay on the side for long, it grew organically, one referral at a time, until it became undeniable that this was the path.

So I went all in.

Not for the glory. Not for the grind. For my two sons. Everything I'm building, every system, every brand, every late night, is so they grow up with security, with options, and with a dad who's present. SWAGR isn't just a company. It's a promise to them.

I grew up watching my dad build something from nothing with his own hands. Now I'm doing the same thing, just with better technology, a squad of mascots, and absolutely zero plans to flip coolies by hand ever again.

— Braden, Founder

SWAGR

2007

Day One

Started flipping coolies at Best Promotions USA on July 4th. Age 15. The beginning of everything.

2007-22

15+ Years In Promo

Learned every corner of the industry, suppliers, decoration, freight, quoting, and client relationships.

Our Journey

2022

The Side Gig

Started taking on personal clients. Polos for a buddy. Koozies for a local shop. Word spread fast.

THE TIMELINE

2025

All In

The side gig became the main gig. SWAGR was born. Built with AI, priced with transparency, designed to scale.

Now

Building the Future

Custom kitting, print on demand stores, AI-powered quoting, and a mascot squad that refuses to be ignored.

🍺

Kruz

THE KOOZIE · OG

Kruz has been around since day one, because of course he has. When your founder literally grew up flipping koozies, the koozie had to be the captain. Backwards gold snapback, New Balance on his feet, and a strut that says I kept your drink cold before you even knew you were thirsty. Kruz doesn't rush. He cruises. The laid-back leader who reminds everybody that promo is supposed to be fun.

Signature Move: The Moonwalk

The SWAGR Squad

🧢

Cappy

THE HAT · TRENDSETTER

Cappy is the freshest member of the Squad and he knows it. Volt purple fitted with SWAGR stitched right on the brim, laced up in Fragment x Travis Scott Jordan 1s. This dude treats every quote like a runway. He's the hype man who makes clients feel like their logo on a hat isn't just merch, it's a statement. One rule: if your head's not covered, you're not dressed.

Signature Move: The Brim Tap

They showed up one day, refused to leave, and somehow ended up on payroll. Five characters born from the products we sell, each one with way too much personality for their own good.

🥤

Steele

THE TUMBLER · THE CLOSER

Don't let the fun patterned tie fool you, Steele is all business. Built from brushed stainless and filled with ambition, he's the Squad's closer. The one on the call when budget season hits and procurement needs 500 tumblers yesterday. Double-walled, vacuum-insulated personality. Keeps his cool when everyone else is sweating. Steele doesn't spill, ever.

Signature Move: The Lid Click

MEET THE SQUAD

👕

Tee

THE T-SHIRT · PEOPLE'S CHAMP

Clean white, SWAGR across the chest, two legs firmly planted in purple and gold Jordans. Tee is the Squad's people person, the walking billboard who makes everyone feel welcome. The most versatile member because, like a great tee, he fits every situation. Company picnic? Tee's there. Trade show? Tee's there. Random Tuesday vent session? Tee's there, listening.

Signature Move: The Chest Pop

🖊️

Clicky

THE PEN · NERVOUS OVERACHIEVER

Green accountant visor. Perpetual ink smudge. A brain full of order numbers, margin calculations, and PMS color codes nobody asked for. Clicky is the Squad's nerd, and proud of it. While everyone else is closing deals, Clicky's making sure the math adds up, the imprint specs are right, and the PO matches the proof. Your order arrives correct because of him.

Signature Move: The Rapid-Fire Click

What We Stand For

Transparent Pricing

One price. Product, setup, freight, all in. Tax at checkout. No surprise invoices, no hidden fees, no we'll figure it out later.

Real Humans

You'll never talk to a chatbot when it matters. SWAGR is built on technology but run by a person who actually knows promo.

Built to Last

Every system, every tool, every brand under HMH Holdings is built for the long game, not the quick win. No shortcuts. No rebuilds.

Ready to work with us?

We're a small team with big systems. Let's build something together.

What can I help you swag today?